Veja's goal is make the most sustainable stylish sneaker in the world. This French brand ensures all their footwear is ecological and ethical. The cotton comes from an organic farm in Brazil. The rubber is Amazonian. The brand tries to use the most sustainable uppers possible, including the skin of the tilapia fish and a leather-like material made from curdled milk. The brand Veja works with Atelier Sans Frontières, an organization that helps people who have been incarcerated or are otherwise struggling to find work, to employ workers to prepare orders.